To kick off 2019, the EU LCS received a whole new look and feel, rebranding to the League of Legends European Championship, otherwise known as the LEC. With it, we launched new long-term partnerships with pro teams, welcoming back old names and fresh faces.
The season so far has been full of suprise upsets, heartbreaking losses, and intense rivalries. From Fnatic losing Caps to G2 Esports during the off-season and then falling to the bottom half of the table, to G2 looking unstoppable and going 9-0 in the first half of the season only to lose to Origen in Week 5, to Vitality and Schalke 04 going neck-and neck in second place: there’s a reason why fans have been tuning into see what happens next.
The excitement has sparked a 50% growth in LEC viewership compared to last year, bringing the amount of unique viewers who tune in each day to over 1.5 million. We've also seen a rise in concurrent viewers (fans watching the show at the same time) each week, reaching a peak of over 300,000 - a 40% spike versus this time in 2018.
In January we launched Watch Rewards in regional leagues around the globe and we're happy to report the European fan reaction has been overwhelming. We've seen over 650,000 viewers sign up so far, making Europe the most active region in the world! We couldn’t be more thankful to the viewers and the teams for making the launch of the LEC such a success, and can’t wait to see who will rise to the top and be the first team to claim the title of LEC Champions.