What a year we’ve had so far in the League of Legends European Championship: in Spring we saw G2 Esports crowned the LEC Champions, and they carried that success to the international stage at the Mid-Season Invitational where, for the first time in eight years, a European team claimed victory. G2 Esports continued their winning streak at the NA vs EU Rift Rivals where, along with Fnatic and Origen, Europe once again defeated North America. The LEC has firmly planted itself as the pinnacle of League of Legends competition, and we’re not even halfway through Summer yet – let’s take a look at the figures to date for our current season.
We previously announced a record breaking viewership increase in Spring, and we're thrilled to announce that we've kept up the momentum in Summer. That electrifying excitement has translated into some incredible numbers: In the first three weeks of Summer alone, we saw a 37% increase in viewers from last year, bringing up the Average Minute Audience (AMA) (fans watching the show at the same time) each week to 136,000, making our latest Summer Split the most watched since 2015.
That's a testament to the dedication of our fans, who tune in every week to see the action unfold as it happens – and there’s still more in store to come. With our LEC Summer Finals heading to Athens, Greece for the first time in League of Legends history, and this year’s World Championship taking place on European soil, there’s plenty to get excited about as an EU fan. We can’t wait to see what will happen over the coming months, and we’re sure you’re just as excited, too.