As one of the world's most iconic chocolate brands, KitKat is the perfect way to kick back and enjoy breaks in the LEC action. To make those minutes of downtime fly by, we’ll be partnering to sponsor the breaks and the pauses in our broadcast. Look out for other activations to be announced later this split to make the most of our KitKat breaks between action-packed LEC games.
"We're thrilled to count among our partners a brand as culturally relevant as KitKat. It felt only natural to cooperate on having KitKat be the official Breaks & Pauses presenter of the LEC. Looking forward to an exciting split!" said Alban Dechelotte, Head of Sponsorships and Business Development at Riot Games Europe.
Welcome to the LEC stage KitKat - with you the LEC is going to have more fun and delicious breaks!