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Introducing Shell as Official Partner for the LEC

Here at the League of Legends European Championship, we’ve been busy adding partners that will take our league to new levels in 2019. We’re thrilled to add fuel to the fire and announce that Shell is joining the LEC this year as an official partner.

This is Shell’s first step into esports, and a major new category for European League of Legends. We’re proud to be collaborating with them on their very first quest to bring entertainment and value to esports fans across Europe.

In honor of those Baron plays which power competitors on the Rift, we’ll be teaming up with our newest partner to power the Baron Power Play with Shell V-Power during our LEC weekly broadcasts. In addition, for each Baron Nashor fans will have a chance to win XP-Boosts on our German language Twitch channel - all empowered by Shell.

For fans in Germany, Austria, and Switzerland, there’ll be a chance to catch our newest partner on the road as the main partner of the 2019 DACH Premier tour. No one will be leaving empty handed - each attendee will be going home with a free skin code,  courtesy of Shell.

Finally, for German residents, Shell will be energizing your game with  7-day XP bonuses for ClubSmart loyalty card holders. All fans in Germany need to do to claim their boost is present their Shell ClubSmart card at the LEC studios or at a DACH Premier tour event. In addition, Shell will be offering special League of Legends rewards within the Shell ClubSmart loyalty program including Hextech Chests & Keys, Champions and Skins, RP points and more when fans use it at an participating location.

With the global energy brand of Shell making their esports debut on the LEC stage, this is going to be a superpowered 2019 season. It all kicks off later this Friday, January 18th, at 18:00 CET on watch.lolesports.com!