Jump to Main ContentJump to Primary Navigation
LEC

Kia Motors returns to the LEC for 2020!

It’s time to kick off the announcement of our prestigious lineup of partners for the 2020 season with the return of Kia Motors!

Throughout 2020 Kia will continue as presenting sponsor of the “Player of the Game” segment, where after each game our team of analysts review the most influential players of the day. We’re excited to announce that starting this year Kia will also present two of the LEC awards: the All-Star Team of the Split and MVP of the split. 

“We are excited to expand the collaboration with Kia Motors, which mirrors the direction they took with its other partnership properties - namely with the NBA and the Kia MVP Ladder. This new milestone allows us to keep the strong momentum from 2019 while cementing a narrative for Kia consistent with its partnership portfolio. We also look forward to following the next adventures of our on-air talent episodes with Kia”, says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games. 

Kia will continue to get the audience revved up at our Finals, where you will have the opportunity to check out their newest line-up of cars. Check back in on eu.lolesports.com in the coming weeks for more information.

"We at Kia are thrilled to embark on our second season as a main partner of the LEC, and we look forward to building on our successful entry into the world of esports by bringing to life an even greater degree of engagement with fans,” says Michael Choo, Kia Motors’ head of brand experience team.

“For the 2020 LEC season we are committed to creating both on and offline experiences that underline Kia’s rapid progress toward becoming a world-leading clean mobility provider based on our highly competitive and attractive eco-friendly cars and SUVS. 

“We believe these brand experiences along with our strong partnership with Riot Games will bolster and add value to the flourishing communities of League of Legends fans around the world while contributing to the continued skyrocketing growth of one of the world’s most sophisticated, cutting-edge professional esports leagues.”

The LEC returns on Friday January 24th at 18:00 CET on watch.lolesports.com – don’t miss it!