Anybody who has watched the EU LCS can tell you that securing First Blood is one of the most important objectives on the Rift. Similarly, donating blood in real life is crucial for those in need, which is why we’ve partnered with Sanquin. The organisation is responsible for the blood supply in the Netherlands and is on a mission to combat the concerning decrease in blood donor numbers. Now, players are encouraged to go for their first blood donation with #MyFirstBlood, not to win their own game, but to help thousands of others in the battle for their lives.
As a token of gratitude, players who sign up for their first Sanquin appointment will receive the Blood Moon Thresh skin. The campaign starts immediatley, and peaks on September 8th during the EU LCS Summer Finals and continues through the end of December. Dutch players will be able to watch their own stream of the EU LCS Summer Finals, organized by Gamers First at http://www.twitch.tv/insideesportstv, where Sanquin have sponsored the First Blood both on and off the Rift. For more information, check out Sanquin's #MyFirstBlood website here.