This year the LEC has already attracted sponsors across multiple sectors, and the Spring Split saw an extraordinary surge in viewership, attracting 50% more unique viewers than the previous year, making the LEC the most viewed esport in Europe. Now two more industries are represented as sponsors in the LEC Summer Split, each bringing their own unique support and value to the tournament:
Warner Music Central Europe has come on board as the Official Music Partner for the LEC 2019 Summer Split. The major music label will be serving up an exciting new soundtrack to the European league, providing at least one song per game day during breaks, as well as looking at elevating the entertainment experience at roadshow events. Warner Music will also be exploring ways to enhance LEC content during the Summer Split.
Tchibo is one of the biggest German consumer goods and retail companies, standing for top-quality coffee and unmatched coffee enjoyment. It will become the first National Partner for the LEC for the DACH (Germany, Austria, and Switzerland) region and sponsor the pre-show broadcast on our German broadcast partner, Summoner’s Inn. On top of that Tchibo will supply the LEC studio in Berlin with a much-needed caffeine boost.
The LEC Summer Split returns today at 17:00 CEST on watch.lolesports.com.
Keep your eyes on eu.lolesports.com for more brands who will be joining the LEC as sponsors in 2019!