Partnering with teams
By selecting long-term partners for the league, we’re looking for trusted collaborators to work towards the success of the EU LCS for years to come. In our current structure, teams operate with individual, short-term incentives due to uncertain long-term futures. With long-term partnership we can create a healthy and successful future where everyone involved is working together towards a common goal. By aligning our goals with strong, motivated teams, we can collectively shape the future of our sport into one that’s fiercely competitive, entertaining and here to stay.
A partnership system is only as strong as its weakest link, and a competitive league is important to us all. To ensure the league remains exciting to follow and economically healthy, our system will include both incentives and penalties based on performance.
It’s still early days, but after launching similar partnership programmes in China and North America
last year, we’re already starting to see some of the benefits of this system. By partnering with strong, well supported organisations, we’ve seen a shift towards better resources for pros, from training facilities to additional dedicated support staff helping teams reach their goals.