Welcome to League of Legends European Championship. LEC is the name for our brand new European league, but you’ll be familiar with our ethos. We move the game forward, proudly united by our passion for world class competitive play and incredible spectacle.
We do that by welcoming everyone from everywhere. Our league is incredibly diverse, bringing together fans and professional players from over 40 countries. You see, our shared love for the game is what makes this league unique.
It’s what pushes our stars to break the meta and evolve the sport. It’s what creates the electric atmosphere and the unfolding drama every week. It’s what forges unforgettable moments, and makes LEC the most engaging esports league out there.
LEC is your brand. We’ve been in the studio, we’ve interviewed fans from all over. We’ve created something bigger, better and most importantly, uniquely us. Hardcore, humorous but just as competitive. A brand that embraces our diverse clash of cultures. A brand that pushes the boundaries. A brand that celebrates you, our community.
That means our attitude is yours. Like you, we’re proud to be ourselves and carve out our own path. We never chase the crowd but set the trends that others follow. It’s not just our pro players dropping new strats on the Rift each week – as a community we’re never afraid to dream big, be bold and ambitious. We’re always challenging what’s expected of us and never settling for the norm. Welcome.
We’ve also got a brand new look. We’ve been listening to everything you’ve been saying. We wanted a look that separates us from every other league.
Our identity features a custom battleworn fontset which stamps our dynamism on the brand, as well as illustrations inspired by tattoo flash for every single champion that pay homage to the game we all love. And two new colours, teal and orange, intended to clash, bring vibrancy and ownability to the new identity.
Our new mark meanwhile captures the explosive energy of our league. The two sides represents the two competing teams. Together they form a rising crown that depicts the joint pursuit of excellence, capturing LEC in one instantly recognisable and unique mark. One arena. One victory. One crown.